Building a minimum viable product is all about keeping things simple. The early product development process is riddled with trial and error, and overengineering at the MVP stage can leave startups strapped for cash when they’re forced to return to the drawing board. So, it’s important to choose a backend framework that’s optimized for MVP development. For us, the choice has always been clear: Ruby on Rails. But is Ruby on Rails still relevant in 2023? With so much competition, is it truly one of the best options for MVP development? That’s what we’ll discuss here.
1 What to consider when choosing an MVP backend framework
1.3 Easy to maintain
1.4 Active community
2 Why choose Ruby on Rails for your MVP?
2.1 Supports rapid development
2.2 MVC architecture
2.3 Concise language
2.4 Ruby Gems
2.5 What about other popular backend frameworks?
2.6 How do low-code/no-code platforms compare?
3 Successful SaaS MVPs built with Ruby on Rails
4 How Railsware can help
What is a minimum viable product?
A minimum viable product, or MVP, is the most basic version of your product that can be launched to test the market and gather feedback. It has just enough features to satisfy early adopters and validate the product idea.
The MVP concept is central to the Lean Startup methodology. Crucially, it is not synonymous with a prototype, proof of concept, or the first rendition of your product. To better understand where the MVP lies in the product pipeline, check out our guide to common MVP misconceptions. And for a deeper dive into approaches and steps to building an MVP, read our full guide on ‘How to Build an MVP.’
What is Ruby on Rails?
Ruby on Rails (RoR), or just Rails, is an open-source web application framework written in Ruby – a dynamic, object-oriented programming language. The backend framework was created in 2004 by David Heinemeier Hansson, co-founder of 37Signals (now Basecamp). It boasts tons of built-in functionality and a set of conventions that simplify the web development process.
Even though Rails has been around for almost 20 years, the framework is still popular among startups. Mostly because it’s reliable, supports rapid development, and already powers dozens of famous products – think Shopify, GitHub, Hulu, GoodReads, and more.
RoR is a framework that’s pretty close to our hearts here at Railsware – so much so, we even put it in our name! But there’s a reason for that. Over the past 15 years, we’ve built some highly-successful products using this framework. Calendly, BrightBytes, and Mailtrap are just a few examples.
So, it’s fair to say we’ve got a strong opinion on why RoR is a great choice for creating a web app MVP. At the same time, we’re well aware of its limitations, and we’ll also touch on them here. But first, let’s explore the criteria for picking a server-side framework.
What to consider when choosing an MVP backend framework
Founders and developers all have their own skills, experiences, and technology preferences. These factors naturally influence a startup’s choice of backend and frontend framework. However, here are a few must-haves:
Early adopters will usually be forgiving of bugs or unplanned downtime. They expect these issues to occur in barebones products. However, an app that constantly crashes or doesn’t function as expected can cause lasting damage to your product’s reputation. Your chosen framework should have a track record of regular performance updates, security patches, and long-term support (LTS) availability.
It might seem premature to consider scalability at this early stage, since there’s no guarantee that your MVP will be successful. But to avoid a do-over, or major refactoring later, it’s best to think long-term from day one. You’ll need a framework that can efficiently manage a growing user base and increasing traffic without slowing down your app’s response time. Particularly if you’re building a web app like Instagram or Slack, and expect it to handle billions of simultaneous real-time interactions in future.
So, we recommend choosing a framework with a well-designed architecture. Model-View-Controller (MVC) is known for being slightly less scaleable, but it’s more efficient and easier to set up. On the contrary, microservices adds extra layers of complexity to early product development.
Fun fact: The first version of Twitter was famously built with Rails. In 2009, as its user base skyrocketed, Twitter realized that it would be better off with a distributed systems architecture, so it made the switch to Scala. However, Shopify and GitHub are good examples of apps that have scaled into billion-dollar enterprises with RoR as their foundation.
Easy to maintain
Your backend infrastructure is the spine of your application, so maintainability is an important consideration. Opt for a framework that has been heavily documented and supports the separation of concerns. Tightly coupled code is a nightmare to modify and maintain. Frameworks with a modular architecture, such as RoR, allow you to make changes to one part of the application without breaking others in the process. This makes it easier to iterate on an MVP. Meanwhile, well-established frameworks like Rails and Django typically have a wealth of documentation that can help developers troubleshoot issues quickly.
Support from an active community can make all the difference when you’re in the early stages of building a product. MVP development is fast-paced. Your team needs to be able to problem-solve on the go and find answers to their questions quickly. Ideally, you should pick a framework that is open-source, consistently maintained, and home to an ever-growing community.
We count ourselves lucky: Ruby has one of the largest tech communities in the world, with over 2 million active developers. RoR’s community is well-known for its friendliness. Meanwhile, the Rails GitHub page boasts over 4.6K contributors (frameworks like Express, Angular, and Vue.js hardly scrape 2K when combined). New gems are released every day.
Why choose Ruby on Rails for your MVP?
Here are a few reasons why we consider Rails to be one of the best options for MVP backend development.
Supports rapid development
Why does Rails continue to be a popular choice among startups? Because it enables small teams to build powerful web applications in very little time. Here are some of the features that make that possible:
- Convention over configuration. Rails promotes naming conventions and default assumptions over constantly having to specify how things work. This streamlines the process of writing code, saving startups precious time on development.
- Generators and templates that give developers easy access to quality, boilerplate code. This is thanks to the Rails DRY (Don’t Repeat Yourself) principle, which encourages developers to reuse existing code.
- A built-in testing framework that allows engineers to quickly write automated tests, catching bugs that would otherwise slow development down.
Of course, timelines differ from project to project, but in our experience, Rails MVPs typically don’t take more than 3 months to build. This increased speed to market allows startups to gather feedback and iterate earlier than their competitors.
As Reid Hoffman states in Blitzscaling, ‘…prioritizing speed over efficiency—even in the face of uncertainty—is especially important when your business model depends on having lots of members and getting feedback from them. If you get in early and start getting that feedback and your competitors don’t, then you’re on the path to success.’
In line with Rails’ reputation for structure and simplicity, the framework uses MVC architecture. MVC, or Model-View-Controller, is a method of separating your web application into three interconnected parts. In our view, this design pattern makes applications much easier to maintain and iterate on. Segments are defined as so:
- Models manage data and related business logic, including database interactions and validations.
- Views handle what the user sees and interacts with, including the user interface and related inputs.
- Controllers act as a connector between models and views, by handling user requests and providing the data on demand.
This modular, monolithic structure promotes efficiency. Having separate modules allows more people to work on them independently. Teams can rapidly iterate on their MVP and add new features without compromising other parts of the codebase. And this ‘independence’ also makes it easier to grow the dev team.
However, because MVC is monolithic, the biggest challenge is setting boundaries between parts of the application. For example, in the case of our product Coupler.io, we’ve experienced difficulties with separating entire logic about executions from credentials management. It’s not a dealbreaker; there are workarounds. But horizontal layering (e.g microservices) has the advantage in this regard – it allows for smoother scaling of the application.
Ruby is renowned for its simple and highly-readable syntax. It’s an incredibly expressive object-oriented language with loose syntax rules (optional parens, for instance). Not only does this give developers more flexibility in how they write solutions, but it also helps increase productivity – developers can do more with less code. And Ruby is an accessible language, suitable for rapidly expanding development teams; even if new members don’t know Ruby, they won’t have a hard time learning or understanding it.
Ultimately, Ruby and RoR’s simplicity makes it a good match for the MVP. There’s nothing to be gained from making your code more complicated than it needs to be, especially at this critical stage of product development.
Ruby Gems are code libraries that provide additional functionality to the Rails framework. Access to a wealth of high-quality, reliable, and reusable code allows Ruby engineers to build functional web applications, fast. As such, gems are an essential resource for Ruby developers and play a crucial role in the Ruby ecosystem.
We wouldn’t say there’s a gem for absolutely everything, but the sheer number of them – over 175K, with more released every day – means Ruby developers have plenty of options. On the other hand, the abundance of options can make it hard to pick the right ones for your MVP. Since every product is different, it’s impossible to narrow down the list. But here are three gems our Ruby engineers always recommend for MVP development:
- Devise for flexible authentication.
- Sidekiq for simple and efficient background processing.
- ActiveAdmin for a solid administration framework to control/inspect data.
What about other popular backend frameworks?
Ruby on Rails isn’t as celebrated as it once was. Over the past decade, several other backend frameworks – e.g. Express.js, Spring, and Django – have spiked in popularity, knocking RoR from the top of the table.
Size of programming language communities in 2022
There have always been claims that RoR is slow, but the difference in runtime speed (microseconds) is marginal when compared to other frameworks. That is, as long as your app doesn’t lean heavily on in-memory processing. We consider Express.js and Django the better options for memory-intensive applications (e.g. multiplayer games, social networking apps, AI tools, etc.).
Again, RoR’s accessibility makes it faster in other ways – for instance, the literate nature of the Ruby language, and the sheer amount of community support. By comparison, Laravel’s learning curve is much steeper.
Even though some frameworks are more widely implemented, Rails can still be used to build just about anything – fintech, SaaS, and even video streaming applications. Thanks in part to Shopify’s success, Ruby on Rails for e-commerce is still a popular implementation. The bottom line is: startups can easily leverage the framework to create performant, flexible, and investment-ready MVPs.
How do low-code/no-code platforms compare?
Market adoption of low-code and no-code platforms (such as Webflow, Bubble, or WordPress) has soared since 2020. And it’s no surprise why – drag & drop editors, growing marketplaces, and tons of built-in functionality make these platforms attractive to plenty of non-technical, cash-strapped entrepreneurs.
But startups should think twice before jumping on the no-code MVP train. It’s worth noting that no tech unicorns have been built using these platforms. Creating an original and nuanced product can be tricky when server-side customization is so limited. Ultimately, more abstraction also means less control over the end result.
And sure, you could build a simple low/no-code app (let’s say, an e-Commerce platform) with Airtable and Zapier for a backend, Webflow for a frontend, and Stripe as a payment facilitator. But if you’re non-technical, it won’t exactly be easy. You still need rudimentary product development skills to construct an application that leverages multiple different tools, APIs, and integrations.
Meanwhile, Ruby on Rails is the definition of tried and tested. Products like Airbnb, Basecamp, and Zendesk are proof that Rails MVPs are scaleable, powerful, and capable of attracting serious investment. Ruby on Rails services might be more expensive than low/no-code tool subscriptions, but this often pays off in the long run.
Successful SaaS MVPs built with Ruby on Rails
Here are a few other examples of web applications that had Ruby on Rails under the hood at the MVP stage.
Calendly is an online scheduling app that lets you schedule and manage appointments with ease. Railsware has been involved in its development since 2013, when the product was still in the idea stage. Over several months, we supported Tope Awotona, Calendly’s founder, in bringing that idea to life.
Read What comes after MVP to learn more about how we help our clients scale their products.
Today Fiverr is one of the leading online marketplaces for freelance services. But when founders Micha Kaufman and Shai Wininger first launched the platform back in 2010, it had a very different look and feel.
The Fiverr MVP was a basic web app that the two businessmen had built quickly with Rails. It allowed freelancers to sell their services for a fixed fee of $5 – hence the name. However, as demand for the product grew – and feedback from users rolled in – Fiverr expanded beyond $5 services. The company attracted more than $110 million in funding during its first five years in business.
Fiverr’s growing team continued to scale the product, and by 2020, the platform had launched Fiverr Business, a feature that allows companies to manage their freelancer workflows. Fiverr’s tech stack has also expanded over the years, but Ruby on Rails still counts as one of their core technologies.
TradeZella is an all-in-one trading journal founded by Umar Ashraf, a seasoned entrepreneur and stock trader. Our team has worked with Umar since 2021, helping him shape and grow the TradeZella MVP into a full-featured product.
The application quickly attracted early adopters, and we’ve used their feedback to improve the product by adding new features like Replay, Zella Notebook, and Zella University. The continued success of TradeZella is proof that Ruby on Rails is still relevant this decade.
For more practical examples, check out our round-up of highly-successful Ruby on Rails websites.
How Railsware can help
We aren’t just a bunch of Ruby on Rails experts – at Railsware, we’re skilled in providing end-to-end product development services for startups worldwide.
Apart from Ruby and Ruby on Rails, we leverage technologies like React.js, React Native, Node.js, Python, Go, and AWS to create resilient and sophisticated solutions. Our team of product managers, designers, and software developers integrate seamlessly into your business, supporting your product’s growth every step of the way. From ideation and prototyping to MVP development and long-term growth, we help you start small and scale.
Interested in having us as your tech partner? Shoot us a message via our contact page and we’ll be in touch!
Why Ruby isn't going anywhere. That said, Ruby isn't going away—and Shopify, a giant in e-commerce, is one of the biggest reasons why, as Ruby on Rails is its primary development platform. "Ruby is still the best for creating e-commerce apps because of its dynamic functionality and flexibility," says BoutiqueSetup.Is Ruby on Rails still relevant 2023? ›
The stats prove that, of all the options available in the market, choosing Ruby on Rails for your product makes sense in 2023.What are the factors to consider in making MVP explain each? ›
A MVP is the the most pared down version of a product that can still be released and has three key characteristics: Enough value that people are willing to use it or buy it initially. Demonstrates enough future benefit to retain early adopters. Provides a feedback loop to guide future development.How long does it take to build an MVP? ›
How long should it take to build an MVP? MVP building process usually takes from 3 to 4 months. Of course, everything depends on the features set, design complexity, and human resources who are engaged in the process.Is Ruby on Rails A Dying language? ›
No, it's not dead. Here are some companies that use ruby: Airbnb. Shopify.Is Ruby on Rails worth learning 2023? ›
Is it worth learning Ruby on Rails for 2023? Yes, it is worth learning Ruby on Rails despite it being an age-old web framework. It's because RoR focuses on convention over configuration, meaning it helps you to build applications at a faster pace than other frameworks.Does Netflix still use Ruby on Rails? ›
Some of the popular companies that use Rails for web development include Shopify, Groupon, Zendesk, GitHub, Netflix, and Hulu. Rails developer job is a great career and these ruby developers are in high demand.What are the disadvantages of Ruby on Rails? ›
- Runtime Speed and Performance. One of the most frequent arguments against RoR is its 'slow' runtime speed, which makes it harder to scale your RoR applications. ...
- Lack of Flexibility. ...
- High cost of wrong decisions in development. ...
Yes, plenty of companies still use the Ruby on Rails framework. Despite its decline in popularity, it's still used by brands like GitHub, Bloomberg, SlideShare, Airbnb, CrunchBase, Shopify, and Dribbble.What are the 3 elements of MVP? ›
- It has enough value that people are willing to use it or buy it initially.
- It demonstrates enough future benefit to retain early adopters.
- It provides a feedback loop to guide future development.
- Find your MVP's Value Proposition.
- Set the Main Assumptions That You Need to Validate.
- Define the Shortest Way to Validate Your Assumptions.
The biggest benefit of developing an MVP is that it allows you to test your business concepts. By offering the core set of features rather than a full-blown, feature-heavy product, you can verify that your product concept resonates with your target audience.What is the next stage after MVP? ›
The next stage after MVP is MMP (minimum marketable product). MMP is sometimes called MMR (minimum marketable release) but the terms are fairly similar really. While an MVP helps you better grasp customer needs, the MMP helps you figure out if the idea is worth progressing further.What are the steps in building a successful MVP? ›
- Define your target market and customer base.
- Identify the problem that your product will solve.
- Identify the essential features of your product.
- Build an MVP of your product.
- Test your product with potential customers.
Reason for Ruby on Rails Declining
One reason is that the language is not as popular as it used to be. Additionally, the language has been losing steam in the open-source community. Another reason for RoR declining is that there are newer, more modern frameworks that are gaining popularity.
The Long-Term Future: Competition from Emerging Technologies
While Rails will likely continue to be popular in the short term, there is some uncertainty about its long-term future. The software industry is constantly evolving, and new technologies are emerging all the time. Some of these new technologies, such as Node.
Learning Ruby on Rails will not take very long if you are already familiar with Ruby. It may take you two weeks to learn this framework, assuming that you study it two hours a day. You can create your first Ruby on Rails app within one month, even without having prior knowledge in Ruby.Is Python better than Ruby on Rails? ›
Python is generally better for educational use or for people who want to build quick programs rather than work as developers, while Ruby is better for commercial web applications. There are more specific differences when comparing Ruby versus Python, and they have in common that there are many ways to learn both.Which programming language is best for getting job 2023? ›
Since the beginning, GitHub.com has been a Ruby on Rails monolith. Today, the application is nearly two million lines of code and more than 1,000 engineers collaborate on it daily. We deploy as often as 20 times a day, and nearly every week one of those deploys is a Rails upgrade.Which company uses Ruby on Rails? ›
Companies like SlideShare, Airbnb, CrunchBase, Bloomberg, Dribble, Shopify, and GitHub (to name a few) have trusted Ruby on Rails and used the framework in their applications. Here's a roundup of the top 28 Ruby on Rails companies in 2022.Does Twitter still use Ruby on Rails? ›
So Twitter had a niche to fill and, despite still using Ruby on Rails for its frontend, the time came to change over to a new backend architecture method.Why Ruby on Rails is high paying? ›
The reason is that RoR provides extreme scope for innovation while being economically efficient. Because of all of these reasons, the average salary of Ruby on Rails Developers in India is around ₹832,000 per year, which translates to around 80k-90k per month.Why use Ruby on Rails over Django? ›
Both Ruby on Rails and Django frameworks feature first-class scalability. However, RoR slightly outperforms Django in terms of scalability. Django is built on Python, a scalable and easy-to-learn programming language, while Ruby on Rails has the edge in scalability thanks to its flexible code.Is Ruby on Rails easier than node? ›
If your concern is about performance or scalability, Node. js could be a very good choice. On the other hand, if you want to build an application that can handle a heavy amount of traffic and CPI-intensive tasks, Ruby on Rails may be the better framework for you.Is Shopify built on Ruby on Rails? ›
Shopify is one of the oldest and largest apps on the Rails framework. The platform still uses the original codebase Lütke created in the early aughts, though it has expanded over the years. To this day, Ruby on Rails is a pillar of Shopify's core application, as well as hundreds of other apps within the framework.What is Ruby on Rails competitors? ›
The list includes Django, Sinatra, Hanami, Laravel, Koa, Flask, etc.Is Ruby on Rails good for startups? ›
Ruby on Rails is an excellent choice for developing your MVP, offering many advantages over other web development frameworks. With its fast prototyping, great ecosystem, easy iterations, longstanding history and maturity, and access to skilled developers, RoR can help startups build their MVPs quickly and efficiently.Is MVP lean or agile? ›
The MVP, or Minimum Viable Product, is basic to the practice of Agile. And it's also something that generates resistance.
Eric Ries' Minimum Viable Product (MVP) Definition
“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” A minimum viable product helps product managers begin the process of learning quickly.
There are two main types of MVP, Low-Fidelity MVPs and High-Fidelity MVPs.What is MVP roadmap? ›
A minimum viable product (MVP) roadmap is a tool that startups and businesses can use to determine which features or products to release to validate their business idea with the least amount of resources and time.What is the difference between an MVP and prototype? ›
Prototypes are meant to determine whether a concept solution works. MVPs, on the other hand, are meant to help innovators understand whether customers will pay for a concept solution. Understanding this fundamental difference can mean spending your innovation budget wisely or missing the mark completely.What should I maintain in MVP? ›
- Identify the Target Audience: ...
- Identify the budget and deadline/timeline for launching: ...
- Identify the most valuable features in the end users perspective: ...
- Implement as per current trends but keep the things simple:
The MVP approach helps create a prototype that can be tested with real users before significant investment is made in development or marketing. An MVP in software aims to validate an idea or concept without spending months building a full-featured product that no one wants or needs.What is the difference between solution demo and MVP? ›
The main difference between a demo solution and an MVP is that, unlike a demo, an MVP solution is a fully-functional product that contains key features allowing real users to experience the product's value on their own.How do you calculate MVP in agile? ›
- Interviewing potential users.
- Observing competitors' products.
- Conducting usability studies.
- Surveying existing customers.
- Collecting analytics.
- Tip #1: Test the idea before building anything. ...
- Tip #2: Do competitor & user research. ...
- Tip #3: Set Goals. ...
- Tip #4: Create a list of features & user flow. ...
- Tip #5 Test prototype. ...
- Tip #6 Develop the product with no-code.
They're also a great communication tool between you and your designers/tech teams, and they help you understand what it is you're building. But what do 'prototype' and 'MVP' actually mean? Well, a prototype is a lightweight early-version of your product. And an MVP is also a lightweight early-version of your product.
An MVP is usually a fully functional product. It has complete, yet minimal features. On the other hand, a prototype is a simulation of the software designed to look and feel like a real product. It doesn't have full-fledged features.Does MVP come before prototype? ›
No, it's not. A prototype is an early product sample to demonstrate a small part of your idea before it's fully developed. An MVP is the first version of your product containing core features and released to a limited audience.What are the factors to consider in making MVP? ›
- Enough value that people are willing to use it or buy it initially.
- Demonstrates enough future benefit to retain early adopters.
- Provides a feedback loop to guide future development.
- Churn rate: the percentage of customers who have discontinued their subscription in a given period.
- Customer acquisition cost (CAC): the average cost of acquiring a customer.
- Monthly recurring revenue (MRR): the monthly predicted revenue a company can expect to earn.
Yes, plenty of companies still use the Ruby on Rails framework. Despite its decline in popularity, it's still used by brands like GitHub, Bloomberg, SlideShare, Airbnb, CrunchBase, Shopify, and Dribbble.What is disadvantage of Ruby on Rails? ›
Slow Runtime Performance and Speed
It's slower compared to other frameworks such as Django and Node. js. For performance issues on Ruby on Rails applications, it is more likely attributed to database and server environment, and the problem-solving skills of your development team, rather than the Rails itself.
In conclusion, the future of Ruby on Rails is uncertain, but it is likely to remain a popular choice for web application development in the short term. However, as new technologies emerge, developers will need to be prepared to adapt and keep up with the latest trends in order to remain competitive.What are the criticism of Ruby on Rails? ›
The criticism focuses on slow performance, scalability issues, and the fact that it is not "fresh" tech. RoR may be a little bit slower than C++ or Golang, but it is noticeable only with a large project with massive traffic. People (especially junior developers) say Ruby on Rails is not scalable enough.Is Netflix built on Ruby on Rails? ›
Some of the popular companies that use Rails for web development include Shopify, Groupon, Zendesk, GitHub, Netflix, and Hulu. Rails developer job is a great career and these ruby developers are in high demand.What big tech companies use Ruby on Rails? ›
- AirBnB. Global travel accommodation giant, AirBnB, has used Ruby on Rails since its inception in 2008. ...
- GitHub. ...
- Netflix. ...
- Zendesk. ...
- Couchsurfing. ...
- Dribble. ...
- Shopify. ...
Big and established brands like Shopify, Hulu, Netflix, Twitter, and Airbnb have all used Ruby on Rails for their web development needs - and for a good reason.Is Ruby on Rails obsolete? ›
No, Ruby on Rails is not dead, and it is still a great choice for building web apps. Let's take a closer look at why some people ask if Ruby on Rails is dead, show you why Rails is not dead or dying, and explore the projects Ruby on Rails is used for every day.Which is better Ruby on Rails or Python? ›
Python is generally better for educational use or for people who want to build quick programs rather than work as developers, while Ruby is better for commercial web applications. There are more specific differences when comparing Ruby versus Python, and they have in common that there are many ways to learn both.Why isn t Ruby more popular? ›
So the real reason for the drop in popularity might be the non-technical people who lead technology companies. Their Wall Street logic makes them abandon RoR and use other languages. In a way, Ruby on Rails is responsible for its popularity drop.What language is Ruby on Rails most similar to? ›